The current VI was outdated and needed more unity across the design elements. We decided to break apart the existing logo and leverage its individual elements through the VI. Using the triangle as the primary motif and the double lines to mimic the burgee, we created a series of assets to augment the logo.

The final deliverables included typography guidelines, a new iconography set, updated color palette, chart examples, and a variety of templates that could be adjusted for multiple assets.

My role: I was the creative lead on this project, providing conceptual thinking and visual explorations. I collaborated with my fellow in-house creative team members across various disciplines to bring this project to life.

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Graphic design: Geoff Miller

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Web design: Maggie Staiano