![Logo and business card design](/assets/images/portfolio/graystone/port_graystone_01.png)
Graystone
Visual identity / UI design
Overview: For Graystone's 30th anniversary we wanted to update the logo and website design. We needed to retain red as the primary color, but after establishing a base creative direction and conducting multiple logo explorations we were able to inject new fonts and secondary colors into the branding for a refreshed look. Once approved by the stakeholders, we incorporated the new elements into the style guide and integrated them on the website.
![Logo and business card design](/assets/images/portfolio/graystone/port_graystone_01.png)
![Logo and business card design](/assets/images/portfolio/graystone/port_graystone_02.png)
Logo and business card design
![Logo and business card design](/assets/images/portfolio/graystone/port_graystone_03.png)
Logo and business card design
“
No matter what your need or how you want to reach the market Graystone Group is the one source solution.”
![Website wireframes](/assets/images/portfolio/graystone/port_graystone_04aM.png)
![Website wireframes](/assets/images/portfolio/graystone/port_graystone_04bM.png)
Website wireframes
![Website visual design for desktop](/assets/images/portfolio/graystone/port_graystone_05.png)
![Website visual design for mobile](/assets/images/portfolio/graystone/port_graystone_06.png)
![Website visual design for mobile](/assets/images/portfolio/graystone/port_graystone_07.png)
![Website visual design for mobile](/assets/images/portfolio/graystone/port_graystone_08.png)