
AMG Funds
Visual Identity
Overview: In conjunction with the refreshed design of the AMG Funds website we were asked to update the visual identity. They wanted the logo to stay the same, but asked us to update the visual language to evoke the feel of the AMG burgee and create a brand toolkit.


Mood board

Color palette

Typography
“
AMG Funds is the largest provider of boutique investment management expertise.”

Charts

Icons
