Overview: The launch of new brewery in Westchester needed an eye catching visual identity targeted at craft beer drinkers. The shapes of traditional beer glasses and the colors represented by the array of craft beers offered was the inspiration for the identity.
The primary need was a logo for any marketing assets and signage. As well as a color palette to unify the brand on those deliverables.
My role: I was the sole designer on this project. Being a freelance project I was responsible for the conceptualization as well as the asset development and delivery. I worked closely with the stakeholder to create the identity he was looking for.