Inspired by the tessellations of M.C. Escher, we created a custom-illustrated primary visual that encouraged attendees to "look deeper" for new business opportunities in a changing marketplace. The imagery featured a bear transforming into a bull (two iconic images of the stock market) to illustrate the and ever-changing landscape of Wall Street and the ever-present, though sometimes hidden opportunities for success. We extended the "look deeper" theme and tessellated imagery into a video which kicked off the event.

Our approached proved very successful in attracting attendees. Registration for the event was up 66% from the previous year, with actual attendance increasing 14% increase.

My role: I was the lead art director on this campaign. I help to conceptualize the look and feel, and illustrated the primary visual. I also storyboarded and animated sections of the opening video. Throughout the life cycle of this campaign I collaborated with multiple creatives to bring the assets to life.

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Copy: Fran Kelly

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Motion design: Erin Waser