Overview: Passmonic, a credential management platform, needed a visual identity and UI design for its landing page. The challenge was creating an updated identity that reflected the essence of the product. I created a customized identity inspired by the visual look of inputting your password — a dot that hides your character surrounded by a thin stroke.
Keeping the elements as minimalistic as possible helped create a unified web experience while tying back to the logo and the concept of the platform itself.
My role: I was the sole designer on this project. As a freelancer, I was responsible for the conceptualization as well as the asset development and delivery. I worked closely with the stakeholder to create the identity he was looking for.
Design lead: Dave Portanova
Logo
Color palette
Iconography
Typography
Mockup
“Mnemonics make use of elaborative encoding, retrieval cues, and imagery as specific tools to encode information in a way that allows for efficient storage and retrieval.”