In addition to the report imagery, we wanted something that unified the videos as a series. We related each chapter to a metaphor (ie: chapter 1: symbiosis between macro trends and forces / metaphor: symbiosis between a butterfly and flower) to help drive interest and allow viewers to see the content in a new light.

The final videos consisted of 2D and 3D animation that were released bi-monthly to sustain engagement throughout the year. Each video averaged approximately 50k views with a 71% completion rate and were frequently the most-viewed videos on Deloitte.com⎯helping to keep Tech Trends at the forefront of industry visibility for much of 2020.

My role: I was the lead art director on this project, creating the look and feel for the video series, as well as either producing or directing the storyboards for all the videos. I collaborated closely with the copy and motion graphic teams throughout the entire process to bring this project to life.

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Creative direction: Sam Clutter

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Copy: Kim Burke

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Art direction: Dawn Jasper

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Motion design: Aaron Stewart