Overview: This is an annual event presented by Deloitte Tax LLP in conjunction with the Florida State Bar. For the 17th conference in 2020, we needed to elevate the user experience in the absence of a live event. We utilized a virtual platform, Touchcast, that provided attendees with a forum for developing and enhancing relationships with their peers.
We created all the visual assets and UI design for the interactive experience, including static and animated graphics and an opening video that explained how to interact with the event interface.
The event was a success. Since this event was the first time we had engaged the Touchcast platform, we templatized the experience and created a playbook for other virtual events to follow.
My role: I was the lead art director on this project for both the ui design as well as the opening video. I collaborated with various team members to bring this project to life.